Singapore’s shopping belt was painted yellow when airline carrier Scoot launched “The Yellow Converter” event at Wisma Atria’s outdoor atrium.The airline company leveraged its iconic yellow to draw customers into a courageous and creative pursuit for adventure in exchange for attractive flight offers.
Working with BLK J on realising the creative concept of the project, the set up was vibrantly done and provided spacious areas flooded with yellow for crowd engagement. For the uninspired, activities such as the Yellow Tattoo Parlour and a Yellow Velcro Challenge ensured that curious participants walked away decked in yellow. Ready or not, the brand encouraged everyone to escape the ordinary with the boldness of its bright colour and bright idea.
The campaign took place downtown, at Wisma Atria's outdoor atrium from 18th to 20th October 2019.
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