Beyond displays of innovative models, the storyline was imbued with engaging elements. From informative digital screen to augmented VR game modes, the event explored a hybrid of experiences. Programmes were also timed to kick off at different locations, bringing the crowds through dynamic performances. Imploring the emotive theme of passion and joy of the event, the crowd came alive in mini race sessions for children, thrilling bike stunts, and dance numbers.
Handling the successful operations of the event and unfolding surprise for all, our work with BMW attracted over 18,000 attendees with visitors of all ages.