KR+D creates well-thought design through informed work. Combining our capabilities into a single solution, we harmonise brand experiences and create meaningful relationships with user. Our core philosophy sees the creative process as one that is human-centred - to understand the needs, motivations, and behaviours of anyone encountering our works.
Watch metaphors and concepts flourish in an environment. From recollection of memories to making moments, we foster imagination and curiosity.
Bringing versatility to surroundings is a talent facility developed within the vast potential of two buildings, retrofitted for multifunctional use and engagement.
Creating an ambience of the brand’s comfort combines modern and ancient Chinese motifs for an arresting look of the eating experience at its Changi Jewel branch.
‘Edutainment’ concept for an indoor and outdoor play space for children, BUDS follows a quest storyline in the pursuit of action and adventure.
Taking the traditional brick-and-mortar facility through a futuristic hybrid revamp, we extend Singpost’s Smart Post Office network for the community.
Eight candy stores conceptualised in the transit and public areas of Hong Kong International Airport offer a whimsical and delightful experience to everyone who steps in to savour every flavour of Heinemann’s experiential treat.
A veritable pop-up beauty wonderland - Sephora Playhouse - celebrates its 10th anniversary showcasing iconic beauty brands through exploratory themed spaces. Engaging beauty lovers face-to-face with Sephora's top cosmetic and skincare brands in themed zones, these touch points activate social media currency.
A multi-sensory environment of motion, texture and wonder. Our creative solutions are dynamic for design, content, and digital involvement.
Building a new world for the collective begins with structural transformation. Find out the ways KR+D has reassessed quality living spaces for close-knitted community living.
Whole host of interactive virtual platforms, digital learning journeys and webinars culminates at the digital event designed for facilitation.
The Macallan Experience at Raffles Hotel invites locals to explore innovative ways of knowing the luxurious single malt.
Clinching two titles for best exhibition stands at World Exhibition Stand Awards sets the benchmark of Kingsmen’s future booth quality and design.
Kingsmen's participation in SingaPlural has challenged design boundaries and inspired design innovation since 2013.
Unveiled as UNBOXED by Singtel, it is Singapore’s first 24-hour unmanned telco store