The new General Post Office (GPO), first of Singapore Post’s smart post offices is a hybrid of traditional service store with digital network augmentation to offer round-the-clock access to postal and other essential services. Supported by technology-enabled innovations such as POPStations and eSAM machines, the “future-ready” facilities give customers an improve experience and greater control over available services outside normal working hours.
Adjacent to the GPO, SingPost’s flagship Philatelic Store is a heritage corner in tribute to SingPost’s 150 year history, a collector’s store, filled with nostalgia in its wide range of Singapore stamps, thematic MyStamps and philatelic gifts.
Behind the futuristic revamp, the design of the new GPO incorporates elements from the historic Fullerton Building GPO, reflecting the continuity of SingPost’s heritage. Iconic elements of the Fullerton GPO were adopted and translated into modern graphics on the walls, glass panels and POPStation lockers, while historical postal artefacts, such as earlier versions of the posting boxes, were recreated.
A row of these post boxes line the entrance of the GPO, evoking a sense of nostalgia and illustrating the design transformation of post boxes since Singapore’s independence. The walls at the new GPO resemble the grey concrete buildings of the civic district and pendant lights inspired by the colonial era. A clock was also specially designed to emulate the original clock from the Fullerton GPO.
At the Philatelic Store, a colonial-era red pillar posting box has been restored and mail dropped into this posting box will be postmarked with a special date stamp in red ink. The design combines both tradition and modernity where Kingsmen Design drew upon SingPost’s heritage and emphasized mid-century modernism and Singapore’s colonial history.
With efficiency in mind, single-use spaces are becoming outdated. The GPO is an integrated facility for customers – integrating both online and offline service offerings for fast transactions.
The design is then able to play with visual perception, drawing 3D architectural lines to create dynamic spaces and enhance experience. Incorporating LED lighting and deliberate position of the air-conditioning system, the overall efficiency was improved. To enable hi-tech, self-service customer journey, we create focused areas that are purposefully built.
project & design management
storytelling & experience
ideation & concept design
The General Post Office (GPO) project was awarded the SG Mark Good Design in 2018. Find out more in Singapore Good Design Award 2018 winners list.