Experiential Marketing

World of Passion & Joy

to engage

Beyond displays of innovative models, the storyline was imbued with engaging elements. From informative digital screens to augmented VR game modes, the event explored a myriad of experiences. Programmes were also timed to kick off at different locations, bringing the crowds through dynamic performances. Exploring the emotive theme of passion and joy of the event, the crowd came alive in mini race sessions for children, thrilling bike stunts, and dance numbers.

Handling the successful operations of the event and unfolding surprise for all, our work with BMW attracted over 18,000 attendees with visitors of all ages.

key services

spatial design and build

experiential marketing

multimedia integration

project management

related news

BMW "World of Passion & Joy" was held at Suntec Singapore International Convention and Exhibition Centre from 25^th to 26^th August 2018.

For more behind-the-scenes, take a peek at BMW Singapore 's Youtube.

Magnum Pleasure Store, Seoul

to engage

Using a combination of contemporary ‘art deco’ elements and gilded patterns, the store comes alive vividly in decadence. Visually engaging motifs of rich chocolate drops along the main counter wall of the space and golden droplet designs suspended from ceilings enhance the exuberant flavours promised by the brand. 

The impressionable details of the gilded drops of indulgence later become a recurring motif for Magnum Pleasure Stores in other cities worldwide. With intricate details to furnishing and partitions coated in gold and gloss, a sophisticated and well-thought design was completed in time for its opening.

to activate

The appeal does not end with the visuals. Multimedia screens were installed to encourage social media sharing, inspiring customers to #takepleasureseriously with their own combination of ice cream flavours and then sharing it with the world.

key services

project & design management

visual branding

ideation & concept design

material acquirement

related news

Follow the #takepleasureseriously social tag!

Sephora Playhouse

to activate

Immersive and vibrant zones captured excitement through 3D life-sized makeup installations, oversized cosmetic products with a twist for recreational play, blue-light mirror-maze, and even an ice cream parlour. Rainbow-coloured motifs ran through the exhibition to exude fun-loving energy while encouraging boundless imagination. The transformation of the 700 sqm Civic Plaza vicinity at Ngee Ann City made use of inflatable tentage and giant LED visuals to provide dedicated brand experiences and a smooth flow of visitors amidst its dynamic offerings. 

Sephora Playhouse Fenty Art Installation

Sephora Playhouse Event 'Virtual Artist' uses digital interaction to inspire looks

Sephora Playhouse, Urban Decay Photo Zone

Make-up artist doing a live make-up workshop at Sephora Playhouse

to engage

Packed with interactive beauty spaces, exclusive workshops, and meet-and-greets, the beauty wonderland mega event at Sephora foretold the retail concept’s never-ending feisty and bold movements to come and its naturally fun-loving spirit.

The spatial design of the biggest beauty pop-up is an impressionable feat into creating ‘Insta-worthy’ experiences in a mobile and temporary setting. Expanding beyond thematic environments for exhibitions, the Sephora Playhouse invited interaction and transpired the exhibition into a carnival-esque atmosphere. 

key services

spatial design & build

project & design management

ideation & concept design

storytelling & experience

related news

A fully immersive beauty wonderland, the Sephora Playhouse was featured on several media sites like FRAME Web and CURVE Magazine.
Check out live snippets from the two weeks event here!