Service Category: Experiential Marketing

361° M1°RO Collection Launch

to activate

Excitement was palpable before the products were revealed, creating mystery in the darkened space while hidden in “POKE Shell Newborn” eggs. Laser sharp LED animations surrounded the space and created a strong visual impact as models walked the runway in the brand’s new line. The breakthrough quality of the launch amplified through light, sound, and audio production moves the crowd collectively.

With guest celebrities invited to model the products and increase enthusiasm amongst the crowd, the brand’s energetic personality takes over the launch and pop-up store. 

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Beside its exciting launch event inviting medias, celebrities, and exclusive guests, a pop-up store was also created as part of 361° rebranding efforts.

key services

project management

multimedia integration

spatial build

related news

The launch event was held at Bridge 8 Art Space (1908 Granary) Shanghai, China in collaboration with STAPLE DESIGN, a New York-based design studio.

The pop up store was installed at Jing'an Joy City in Shanghai, China.

Aston Martin Showroom Grand Opening

to inspire

Achieving intimate experience for the brand, Kingsmen planned highlights of the night that left visitors in awe. As guests and media walked through the space, illustrious sight of Aston Martin’s accomplishment translated the brand’s capabilities into personally mesmerising moments.  

To focus on the moment of revelation, we utilised the limited showroom space and platform weight. In order to achieve the effect without tech or mechanical alterations, we brought together an arresting live moment of a regal eagle flying in to surprise the crowd. 

For the perfect execution, we ran multiple test runs of the space and performers. The host had to familiarise with the eagle, ensuring that it spreads its wings on arrival, in the spotlight of the crowd. The showroom was also stress-tested for a secure display of the car models being revealed.

Overall, the launch was one of a kind with its arresting live performance, making the eagle an official icon even in the TV commercial of the New Vantage model released by Aston Martin. 

key services

experiential marketing

project & production management

event management

visual branding

related news

For more details, follow Aston Martin's video filmed at the launch.

World of Passion & Joy

to engage

Beyond displays of innovative models, the storyline was imbued with engaging elements. From informative digital screens to augmented VR game modes, the event explored a myriad of experiences. Programmes were also timed to kick off at different locations, bringing the crowds through dynamic performances. Exploring the emotive theme of passion and joy of the event, the crowd came alive in mini race sessions for children, thrilling bike stunts, and dance numbers. 

Handling the successful operations of the event and unfolding surprise for all, our work with BMW attracted over 18,000 attendees with visitors of all ages. 

key services

spatial design and build

experiential marketing

multimedia integration

project management

related news

BMW "World of Passion & Joy" was held at Suntec Singapore International Convention and Exhibition Centre from 25th to 26th August 2018.

For more behind-the-scenes, take a peek at BMW Singapore 's Youtube.