To celebrate a decade of the overarching cosmetic and skincare beauty-retail concept Sephora in Singapore, a pop-up space was created with an aim to embody their brand legacy of continuous free exploration. The design lends inspiration from 9 notable cosmetic brands and their products to create playful engagement zones for visitors to enter a ‘beauty-verse’ at every corner. Together with Sephora, and various brand identities, Kingsmen combined beauty and sophistication into a social, experimental play space.
Packed with interactive beauty spaces, exclusive workshops, and meet-and-greets, the beauty wonderland mega event at Sephora foretells the retail concept’s never-ending feisty and bold movements to come and its naturally fun-loving spirit
The spatial design of the biggest beauty pop-up is an impressionable feat into creating ‘Insta-worthy’ experiences in a mobile and temporary setting. Expanding beyond thematic environments for exhibitions, the Sephora Playhouse invites interaction and transpires the exhibition into a carnival-esque atmosphere.
spatial design & build
project & design management
ideation & concept design
storytelling & experience