KR+D
connecting. redefining. inspiring. since 1976
KR+D creates well-thought design through informed work.
Combining our capabilities into a single solution, we harmonise brand experiences and create meaningful relationships with user. Our core philosophy sees the creative process as one that is human-centred – to understand the needs, motivations, and behaviours of anyone encountering our works.
Watch metaphors and concepts flourish in an environment. From recollection of memories to making moments, we foster imagination and curiosity.
Living with Ink: The Collection of Dr Tan Tsze Chor Exhibition
The world’s first-ever permanent MONOPOLY themed attraction built its empire in The Peak, Hong Kong. Guests are whisked into the world of MONOPOLY, recollecting their own memory of the board game now reinvented in grander, life-sized forms into a world of luxury and mystery.
Sweet Dreams by Heinemann
Eight candy stores conceptualised in the transit and public areas of Hong Kong International Airport offer a whimsical and delightful experience to everyone who steps in to savour every flavour of Heinemann’s experiential treat.
Living Worlds: An Animal Planet Experience
Peeking into the animal kingdoms through bespoke multimedia play elements is a fulfilling wildlife experience engaging the natural habitats of Earth.
Nerf Action Xperience (NAX)
Developing an attractions space from scratch, we created the Nerf Action Experience Centre, From a NERF’s iconic blaster to an arena for missions to complete, we ignite adventures across generations who grew up with the brand.
From Singapore to Singaporean: The Bicentennial Experience
Encapsulating grand formative events in Singapore’s 700 years of history, The Bicentennial Experience marries creative content planning, spectacle production, and detailed execution to convey a nation’s history to the public in the transformed Fort Canning Park.
Dian Xiao Er
Tasked to design for the new Dian Xiao Er in an exciting new mall, the not-so-desirable narrow shopfront and a corner position of Dian Xiao Er was hindering the potential of the store’s impression. To provide design solutions effective for the brand, the conventional layout of Dian Xiao Er was deconstructed and reimagined with modernised concepts and materials. At a place for travellers and curious locals, the restaurant sets its sights on being a memorable stopover for visitors.
General Post Office
Taking the traditional brick-and-mortar facility through a futuristic hybrid revamp, we extend Singpost’s Smart Post Office network for the community.
Singtel Learning Centre
Singtel's core values underpin their desire to create a unity of purpose across the Group. Reflecting this common aspiration to foster a learning culture that is open and innovative, the Singtel Learning Centre promotes a space of mutual trust and engagement.
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