Location-based Entertainment, Thematic & Attractions l 2019

TOYBOX by Hasbro

Supersize fun with Hasbro's first ever multi-brand carnival in Asia. Bringing together childhood favourites from Monopoly, My Little Pony, and many other precious games - we present a full suite of experiential interaction and game stations conceptualised for kids to activate all their senses through play and education.

to activate

Seven popular Hasbro brands – Transformers, My Little Pony, NERF, Monopoly, Cluedo, Baby Alive, and Play-Doh – were supersized into fun experiences that promote family interaction and bonding through play and education. Visitors can now relieve memories of iconic childhood games as live-sized animated characters meets visitors either through uniquely designed game stations or in performances by mascots, bringing the toys to life and out of the box!

Fans of Monopoly can step into the iconic green house or red hotel from the board game, or test their luck at a chance vault, where they can stand to win vouchers. Fans can also put on their detective hat in an escape room modelled after the popular board game Cluedo, where they can search for hidden clues and question suspects.

to inspire​​

Encouraging active experiential play, the event prepares us to create subsequent themed activations catered to the entire family. Beside games, Kingsmen set up the F&B area, scheduled programmes on the main stage,and activate carnival games with operators at every station. A multi-sensory approach alongside smooth operations, we ensure enjoyable moments are thoroughly enjoyed.

key services

storytelling & experience

spatial design & build

ideation & concept design

project and design management

relevant news

TOYBOX by Hasbro debuted at Palawan Green Sentosa from 1st to 17th February 2019. Created for Hasbro International, Inc. ("Hasbro"), with venue partner Sentosa Development Corporation.

Instagram: @toyboxbyhasbro
As seen on Mothership, Tripzilla, and The Straits Times.

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