An ambitious space maximising technological capability with inspiration from outstanding infrastructures. The brand showroom truly exhibits technological potential with the use of projections, holographic imaging technology, and cloud database to show company excellence.
The main intention of this experience center is to keep Tencent’s business partners or potential partners updated on Tencent’s overall business performance, development plan and technological advantage. Created as a “window” into Tencent, it is a platform to cultivate dialogues between Tencent and the world.
With multiple social platforms well-connected through Tencent, the showroom makes productive use of social media connecting Wechat, popular mobile game Honor of Kings by Tencent, VR game Ready Player One, and car racing game QQ Speed to show the future of digitalisation.
The impressive build featured transparent sliding LED screen doors complements the grandeur and spaciousness of the halls. Additionally, the audio-visual theatre room sported a star-spangled ceiling created with fibre-optic lights, immersive arc screens, and a simulation of the lunar surface to resemble a galaxy.
spatial design & build
ideation & concept design