Singtel's core values underpin their desire to create a unity of purpose across the Group. Reflecting this common aspiration to foster a learning culture that is open and innovative, the Singtel Learning Centre promotes a space of mutual trust and engagement.
Asia’s leading communications group, Singtel, was designed and retrofitted into the existing space of two buildings to become a new development centre. Located along Battery Road, it seeks to bridge between an old 4 Storey Building with the modern Singtel Tower. Restoring the historic character of the architecture, integrating the old beauty with contemporary finishes for this new Singtel Learning Academy.
Fusing the purposeful environment of a visitor gallery and a talent training centre, modern finishes tap into local cultural motifs for hospitality touches. The project involved our whole suite of services, involving Kingsmen designers for concept and design and engineers for intricate fit-out and furnishing. Overall, delivering a consistent corporate outlook of a storied telco for our client.
A more contemporary outlook shapes the 36-storey building that has an impressionable lobby atrium. Appealing to both fresh-faced millennials and early pioneers, the double-volume height of the lobby was planned for strikingly modern sentiments. Visible from street-level, the concrete walls were balanced out by warm tones of vertical timbers treatment, travertine-textured floor tiles, and gloss corporate colour red lines.
A huge feature wall updates live happenings in the building, coupled with an interactive sensory L-wall screen and touchscreen rotor-scope to energize the digitally-driven learning centre. Details of a triple halo pendant, cafe cluster, and AV components stimulate the communal and interactive space between staff, corporate visitors and the public.
Stories are weaved onto every level of the building.
In the 4-storey building rich with telephone-exchange heritage, the traditional structure was retained. With a different theme on each level, each space evokes either nostalgic qualities or minimalist working zones.
Level 2 and 3 tap into colonial design and peranakan aesthetic respectively, providing refined inspiration to co-working spaces.
Level 1 and 4 has a modern and raw style, in an effort to keep the surrounding clean, encouraging knowledge to take centre stage in the various learning rooms.
While the whole building hosts executive spaces for board meetings and productive meeting rooms for staff, the tasteful lounge space, atrium and heritage building soften the overall ambience of Singtel’s geography. Our design direction for the combined premise of the Singtel Learning Centre focuses on sensory equilibrium, and above all, seeks to promote a robust, yet warm and inclusive, corporate image for Singtel’s working environment.
Hidden spaces within both annexes provide key functional purposes. Configured and designed to enhance corporate initiatives ranging from trainee engagement to strategic alignment, the creates and shapes a nurturing environment by building a network of activators to ignite passion from staff, integrating aesthetics with practicality. The space breaks away from traditional classroom engagement of new staff members by embracing an inclusive culture and open concept environment that leads to enhanced reflection, ideation and learning. The Learning Centre is more than an academy; it is a social space, townhall, business centre, exhibition hub, gym and much more.
ideation & concept design
spatial design & build
storytelling & experience
project & design management
Singtel Learning Centre was awarded the SG Mark in the category of Experience Design in 2019. Read about it here
Otherwise known as Singtel@8George, the building is located at Pickering Street in the Central Business District, opened on 12th September 2019.