Markets Category: Thematic & Attractions

TOYBOX by Hasbro

to activate

Seven popular Hasbro brands – Transformers, My Little Pony, NERF, MONOPOLY, CLUEDO, Baby Alive, and Play-Doh – were supersized into fun experiences that promote family interaction and bonding through play and education. Visitors can now relive memories of iconic childhood games as live-sized animated characters meet visitors through uniquely designed game stations and in performances by mascots, bringing the toys to life out of the box!

Monopoly game bring to iconic 'GO TO JAIL' act to live
Chance Vault at Monopoly City
Mr. Monopoly mascot walks around the event meeting fans

Fans of MONOPOLY can step into the iconic green house or red hotel from the board game, or test their luck at a chance vault, where they can stand to win vouchers. Fans can also put on their detective hat in an escape room modelled after the popular board game CLUEDO, where they can search for hidden clues and question suspects.

to inspire​​

Encouraging active experiential play, the event prepares us to create subsequent themed activations catered to the entire family. Besides games, Kingsmen set up the F&B area, scheduled programmes on the main stage, and conducted carnival games with operators at every station. A multi-sensory approach alongside smooth operations, we ensure enjoyable moments are thoroughly enjoyed.

key services

storytelling & experience

spatial design & build

ideation & concept design

project and design management

relevant news

TOYBOX by Hasbro debuted at Palawan Green Sentosa from 1st to 17th February 2019. Created for Hasbro International, Inc. ("Hasbro"), with venue partner Sentosa Development Corporation.

Instagram: @toyboxbyhasbro
As seen on Mothership, Tripzilla, and The Straits Times.

Living Worlds: An Animal Planet Experience

to engage

Working closely with Discovery Inc’s team, our content and storytelling creatives conceptualise imaginative spaces to match the never-before-seen documentary footage by Animal Planet. From Animal Planet’s vast depository of videos, we also feature the channel’s host engaging visitors on screen.  

 The story follows majestic wildlife creatures through their natural habitats, fostering an inter-relational understanding of the ecosystem we share. To immerse the audience in truly compelling environments, bespoke multimedia and specific hardware equipment were brought in – of which includes a 270𝆩 projection dome, a stimulated ice wall of 2 metres width and 1.5 metre height, and interactive floors for games. Charting these realms of nature, audiences can delve into the Animal Planet experience and tap into their imagination to dive around in a submarine and make friends with the creatures of the North and South Pole.

key services

storytelling & experience

visual branding

multimedia integration

ideation & concept design

related news

The exhibition is scheduled to travel globally in years to come, creating joyful moments, inquisitive learning, and an appreciation of our planet Earth. 



Drop by Science Centre Singapore for more information.

BUDS by Shangri-La

to engage

Exploring an adventurous journey concept, Kingsmen created an original, self-directed and experiential environment for young minds. Drawing elements from the Chinese classic “Journey to the West”, each play arena goes through challenges to avoid danger or progress to new zones of imagination.  

To cater to different ages, an additional toddler zone was set up, in line with safety requirement for children age 4 and below to approach entertainment in a soft play area. In the main play zone, the multi-leveled tactile playground aims to further engage the children in activity.

to inspire


For a fulfilling playtime, each engagement targets the senses in vibrant colours or play objects. The dynamic concept also features a wet play area, fully-equipped cooking classroom, a drawing room, and other amenities to explore the talents and skills unique to each individual.  

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to activate

The immersive indoor and outdoor play space of 2,150sqm is an expansive themed attraction for family bonding and fun. Beyond taking young minds on a journey, BUDS by Shangri-La caters to parents’ decision to either facilitate their kids, participate in programmes together or rest while their kids venture off safely. 

The entire themed attraction has its distinct and versatile branding bolstered by Kingsmen. Tying in the whimsical and fantastical playground are expressive colours in each room, encouraging curiosity within an evocative learning space.  

key services

ideation & concept design

visual branding

storytelling & experience

design management

related news

An extension of buds bring the fun outdoor to its swimming arena SPLASH.
Witness the experience in video here.