TOYBOX by Hasbro

to activate

Seven popular Hasbro brands – Transformers, My Little Pony, NERF, Monopoly, Cluedo, Baby Alive, and Play-Doh – were supersized into fun experiences that promote family interaction and bonding through play and education. Visitors can now relieve memories of iconic childhood games as live-sized animated characters meets visitors either through uniquely designed game stations or in performances by mascots, bringing the toys to life and out of the box!

Fans of Monopoly can step into the iconic green house or red hotel from the board game, or test their luck at a chance vault, where they can stand to win vouchers. Fans can also put on their detective hat in an escape room modelled after the popular board game Cluedo, where they can search for hidden clues and question suspects.

to inspire​​

Encouraging active experiential play, the event prepares us to create subsequent themed activations catered to the entire family. Beside games, Kingsmen set up the F&B area, scheduled programmes on the main stage,and activate carnival games with operators at every station. A multi-sensory approach alongside smooth operations, we ensure enjoyable moments are thoroughly enjoyed.

key services

storytelling & experience

spatial design & build

ideation & concept design

project and design management

relevant news

TOYBOX by Hasbro debuted at Palawan Green Sentosa from 1st to 17th February 2019. Created for Hasbro International, Inc. ("Hasbro"), with venue partner Sentosa Development Corporation.

Instagram: @toyboxbyhasbro
As seen on Mothership, Tripzilla, and The Straits Times.

Nerf Action Xperience (NAX)

to activate

Expect a thrilling time at the exclusive NERF Action Xperience (NAX) arena, the first permanent indoor attraction owned by Kingsmen. The 18,000 sq ft indoor attraction in Marina Square is split across four play zones  Conquer’, ‘Challenge’, ‘Compete’ and ‘Create’ – bringing out the best of players hand in hand with the iconic Nerf blasters. 

At ‘Conquer’ and ‘Challenge’, dexterity and courage are tested in the form of high elements. The Summit at ‘Conquer’ dares you to reach the peak with rope course ranging from beginners to advance level. The ropes course is also thoughtfully reformulated for kids below seven years old at ‘Challenge’, giving them a taste of future surmountable heights! 

The Summit at 'Conquer' zone


to engage



Speed, dexterity, strategy and team spirit will be required, in addition to accuracy with a NERF blaster when participants show up at the ‘Challenge’ zone. Following story-lines of acquiring vaccines or avoiding the volcano lava carefully, we count on our players to bring their imagination into action. With missions, competition, and a scoreboard to track whose on top, players learn either to collaborate or act fast against time.
Teams of the Blue and Orange nation brace themselves for the mission to begin

to inspire​

Customise your own shirt and tote at the 'Create' zone




Beyond active-play, amongst the various zones conceptualised is the ‘Create’ space.  Adding touch of personalisation to the space, players here can use paint dye to customise shirts and tote bags using miniature NERF blasters filled with paint. From gearing up in protective kits and NERF-branded tools, we encourage kids to create statements and an experience completely unique to themselves.

key services

design development

spatial design & build

storytelling & experience

ideation & concept design

related news

The NAX Centre opened officially on 1st October 2019 to the public.

Visit the Nerf Action Xperience website for more information.

Living Worlds: An Animal Planet Experience

to engage

Working closely with Discovery Inc’s team, our content and storytelling creatives conceptualise imaginative spaces to match the never-before-seen documentary footage by Animal Planet. From Animal Planet’s vast depository of videos, we also feature the channel’s host engaging visitors on screen.  

 The story follows majestic wildlife creatures through their natural habitats, fostering an inter-relational understanding of the ecosystem we share. To immerse the audience in truly compelling environments, bespoke multimedia and specific hardware equipment were brought in – of which includes a 270𝆩 projection dome, a stimulated ice wall of 2 metres width and 1.5 metre height, and interactive floors for games. Charting these realms of nature, audiences can delve into the Animal Planet experience and tap into their imagination to dive around in a submarine and make friends with the creatures of the North and South Pole.

key services

storytelling & experience

visual branding

multimedia integration

ideation & concept design

related news

The exhibition is planned to travel globally in years to come, creating joyful moments, inquisitive learning, and mindful appreciation of our planet Earth. 

Drop by Science Centre Singapore for more information.