KR+D, Location-based Entertainment l 2019

Nerf Action Xperience (NAX)

Our first foray into operating an attraction site, we developed Nerf Action Experience Centre. Supercharged with challenging zones of activities, strategic conceptualisation of games tests dexterity, speed, and team spirit. From NERF’s iconic blaster to a full blown arena, we ignite adventures across generations who grew up with the brand.

to activate

Expect a thrilling time at the exclusive NERF Action Xperience (NAX) arena, the first permanent indoor attraction owned by Kingsmen. The 18,000 sq ft indoor attraction in Marina Square is split across four play zones – ‘Conquer’, ‘Challenge’, ‘Compete’ and ‘Create’ – bringing out the best of players hand in hand with the iconic Nerf blasters.

At ‘Conquer’ and ‘Challenge’, dexterity and courage are tested in the form of high elements. The Summit at ‘Conquer’ dares you to reach the peak with rope course ranging from beginners to advance level. The ropes course is also thoughtfully reformulated for kids below seven years old at ‘Challenge’, giving them a taste of future surmountable heights!

to engage

Speed, dexterity, strategy and team spirit will be required, in addition to accuracy with a NERF blaster when participants show up at the ‘Challenge’ zone. Following story-lines of acquiring vaccines or avoiding the volcano lava carefully, we count on our players to bring their imagination into action. With missions, competition, and a scoreboard to track whose on top, players learn either to collaborate or act fast against time.

to inspire

Beyond active-play, amongst the various zones conceptualised is the ‘Create’ space. Adding touch of personalisation to the space, players here can use paint dye to customise shirts and tote bags using miniature NERF blasters filled with paint. From gearing up in protective kits and NERF-branded tools, we encourage kids to create statements and an experience completely unique to themselves.