Steel in Bloom

The goal was to deliver a multi-sensory touch point offering visitors a quiet respite amidst the hustle and bustle of the busy passenger terminal. Creating a thought-provoking hybrid display, Steel in Bloom is a novel experiential garden and a key rest stop for visitors when they enter the terminal. 


to inspire


Steel in Bloom
 was themed around the idea of synergy between organic forms and mechanical elements. The centrepiece integrates living horticultural elements while the technology aspect speaks to the innovative nature of Terminal 4. The garden layout was also inspired by the fluidity of topographical lines, visually complementing Terminal 4’s ‘petal’ concept architecture as a whole.
 

to engage

The understructure comprises expansive tree-like branches which provide structural rigidity and strength. Layered with walls of lace-like steel, botanical motifs are exquisitely detailed and rendered in a contemporary papercut style. The second layer of the structure is more dimensional and inlaid with printed lighting, a high-tech, ultra-thin (1mm) and lightweight lighting system integrated into the forms of flower blossoms and butterflies.  

The third and final layer of the structure is designed to be interchangeable, with a moveable support and interlocking edges, allowing live air plants to be integrated into the structure as part of seasonal decorations. stalled together with a light show that takes full advantage of the sculpture’s intricate form. 


to activate

Besides providing a key rest point for visitors among T4 retail shops, the garden embodies a remarkably accurate impression of Singapore as a world-class City in a Garden, introducing Singapore as a country with abundant lush greenery while remaining as a bustling metropolitan city. The main structure represents the symbiosis and interweaving of human artisanship and living plants, reminding us of the interdependence between Man and Nature. 

Multiple prototypes, including 3D printed versions and full-scale mockups, were created to achieve the final buildable sculpture. The curved convex transparent terrarium covers were particularly challenging to fabricate, with extensive trials using materials like glass and high-density acrylic required to make a viable shape and achieve the correct look. 

A zone for travellers to project their imagination and excitement while exploring the world and beholding the site of an engaging and visually-arresting landmark. 

key services

ideation & concept design

storytelling & experience

design management

related news

Steel in Bloom resides in the transit area of Terminal 4 in Changi Airport, Singapore.

Chang Sensory Trails

to activate

Following its success in 2016, Chang Sensory Trails returned again to tantalise palates!  Planned for 3 global cities, the multi-sensory festival arrived at London, San Francisco and Singapore 

The festival promised to bring visitors on a curated culinary journey that was centred on creating memorable experiences through Thai cuisine, art and culture.  Festival-goers could revel in live performances by bands and explore interactive street art installations as they enjoy a Thai experience – Reimagined.  

key services

brand activation

spatial design and build

project management

experiential marketing

related news

Visit Chang Sensory Trails to discover more of the travelling campaign.

Sweet Dreams by Heinemann

to engage

Dedicated to various fantastical motifs, the stores appeared in dreamlands of Candy Cave, Carnival, Underwater, Galaxy, Space Station, Hot Air Balloon, House of Candy and an Upside Down world.

The distinctive concept of each store layout was crafted to precision when outlines were cut out from laser methodology to create its intriguing shapes. With attractive lighted ceilings and displays from a spaceman to a hot air balloon suspended from the ceiling, each store retains its quirky characteristic.

Additionally, interactive selfie booths, chocolate printing stations, VR services and game consoles were included as part of the store’s engagement initiatives for customers to savour flavours of experiential treat in every store.

key services

ideation & concept design

spatial design and build

design development

Keep reading about the store concepts here.
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