Eye-catching standalone stores are ideal sites for brands to capture shoppers and passer-bys’ attention. In Harajuku Japan, the three-story Desigual feeds fresh flavours to the brand’s style.
A vision created with artist Ran Tondabayashi combines to bring a brillant palette and brand image.
The poppy themed store concept is layered with decorative petal panels throughout the walls. Beyond aesthetic, the three-story space also leveraged on workshop spaces and customisation corner, keeping design layout expansive for interactive retail possibilties.
While the Harajuku store emulates a vibrant and youthful atmosphere, its counterpart at Ginza district of Tokyo represents an edgier, urban design. Also a three-story boutique, the facade is clad in sleek black, illuminated by the reversed ‘D’ lettering of Desigual rebrand icon. In its interiors, LED rods line the ceiling in zig-zag pattern and black mesh. Mimicking an urban factory, this similar design was later implemented in Desigual at Changi, Jewel Singapore.
Singapore to Singaporean: The Bicentennial Experience was dedicated to the remembrance of two hundred years of history that made a nation, with messages crafted, curated and devoted to its people. This two-part showcase beckoned with stimulating perspectives into history told in a variety of formats, bringing to life snippets of history going as far back as 1299.
From Singapore to Singaporean takes visitors on a journey through time to explore history as a series of visually audacious yet emotionally engaging adventures. Each act was conceptualised as a unique, exhilarating dive into Singapore’s past. Designed to resonate with visitors of all ages, the storytelling tone was intended to foster a participatory atmosphere and break the fourth wall, so that visitors would feel more like eyewitnesses, rather than simply passive observers.
The team set out to tell a story that would spark curiosity in people, and encourage them to embark on a journey of discovery.
Split into five acts spread over two levels of the Fort Canning Centre, the hour-long experience reaches back over a thousand years in time. The prologue opens on a rain installation that reverses dramatically to symbolise the journey into the distant past. This sets the scene for the dramatic rise and fall of settlements and port-cities across South-east Asia. The opening is mirrored in an emotionally charged finale on a rain-soaked Padang, with dark clouds giving way to warm sunshine over the modern metropolis Singapore has become.
storytelling & experience
ideation & concept design
digital & multimedia production
spatial design & build
The Bicentennial Experience opened from 30th May to 31st December 2019 to the public. For more behind-the-scenes, view our 45th Anniversary Book.
To physically immerse visitors into the story behing The Macallan’s dram, The Macallan Experience employed a whisket bar, lounge area, retail space, private dining room, and a Sensory Cinema.
While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand.
Additionally, thoughtful execution was necessary to ensure the conservation of Raffles Hotel, fusing tradition-rich space with elegant experience. The concept birthed for the experience encouraged a seamless flow; from the beginning through a tunnel of casks down to a final cinematic piece to complete the journey.