to activate
Immersive and vibrant zones captured excitement through 3D life-sized makeup installations, oversized cosmetic products with a twist for recreational play, blue-light mirror-maze, and even an ice cream parlour. Rainbow-coloured motifs ran through the exhibition to exude fun-loving energy while encouraging boundless imagination. The transformation of the 700 sqm Civic Plaza vicinity at Ngee Ann City made use of inflatable tentage and giant LED visuals to provide dedicated brand experiences and a smooth flow of visitors amidst its dynamic offerings.
to engage
Packed with interactive beauty spaces, exclusive workshops, and meet-and-greets, the beauty wonderland mega event at Sephora foretold the retail concept’s never-ending feisty and bold movements to come and its naturally fun-loving spirit.
The spatial design of the biggest beauty pop-up is an impressionable feat into creating ‘Insta-worthy’ experiences in a mobile and temporary setting. Expanding beyond thematic environments for exhibitions, the Sephora Playhouse invited interaction and transpired the exhibition into a carnival-esque atmosphere.
key services
spatial design & build
project & design management
ideation & concept design
storytelling & experience
