UNBOXED by Singtel

to activate

Ensuring safe and seamless 24/7 service, security of the store was considered thoughtfully, comprising high-tech infrastructure and hardware fitted into ceiling for spatial considerations and sensors to monitor the store. Personalised experiences were also highlighted through advanced facial recognition technology and a roving live bot in-store to offer human-to-human virtual chat when the support is required. With 5G enabled support rolled out with the installation of a solar-powered hybrid system, the self-sustaining container space allows services to be ‘connection-free’ during operations. 

to inspire


The modular store occupies a substantial 9 by 6 metres footprint that can be decoupled and freely transported to another location within a short timeframe. Customers can try out and purchase the latest phone models and 
accessories, and recontract or sign up for new plans at self-service kiosks at their utmost convenience.The container also utilised an automated mechanical extension to further extend the retail space by another 2 by 6 metres should the event calls for flexibility. Moving from downtown to neighborhood community, the hybrid service and lifestyle environment is shapeshifting retail experiences. 

key services

design development

spatial design & build

material acquirement

project & design management

related news

Designed by FITCH, the unique mobile retail space was awarded with an outstanding store design at the World Retail Awards 2020

Also featured on CNA Luxury.

Magnum Pleasure Store

to engage

Using a combination of contemporary art deco elements and gilded patterns, the store comes vividly alive in decadence. Visually engaging motifs of rich chocolate drops along the main counter wall of the space and golden droplet designs suspended from ceilings enhance the exuberant flavours promised by the brand.  

The impressionable details of the gilded drops of indulgence later become a recurring motif for Magnum Pleasure Stores in other cities worldwide. With intricate details to furnishing and partitions coated in gold and gloss, a sophisticated and well-thought design was completed in time for its opening. 


to activate


Besides creating an attractive store, our design touchpoints integrated visitor interaction from social media sharing to exploring the store’s multimedia screens. A 
magnum lab area encourages social mingling from inspiring customers to design your own unique ice cream to sharing your experience on your socials. Along with the hashtag #takepleasureseriously, enjoy the full treat of a magnum ice cream.
 

key services

project & design management

visual branding

ideation & concept design

material acquirement

related news

The Magnum Flagship Store was located at Gangnam, Korea.

Follow the #takepleasureseriously social tag!

361° M1°RO Collection Launch

to activate

Excitement was palpable before the products were revealed, creating mystery in the darkened space while hidden in “POKE Shell Newborn” eggs. Laser sharp LED animations surrounded the space and created a strong visual impact as models walked the runway in the brand’s new line. The breakthrough quality of the launch amplified through light, sound, and audio production moves the crowd collectively.

With guest celebrities invited to model the products and increase enthusiasm amongst the crowd, the brand’s energetic personality takes over the launch and pop-up store. 

Beside its exciting launch event inviting medias, celebrities, and exclusive guests, a pop-up store was also created as part of 361° rebranding efforts.

key services

project management

multimedia integration

spatial build

related news

The launch event was held at Bridge 8 Art Space (1908 Granary), in Shanghai, China in collaboration with STAPLE DESIGN, a New York-based design studio. The pop up store was installed at Jing'an Joy City in Shanghai, China.