Markets Category: Thematic & Attractions

Exploring the Three-Body Problem

to engage

Fans of ‘The Three-Body Problem’ can now immerse themselves in the narrative like never before at Madame Tussauds Shanghai. This first-of-its-kind permanent themed experience space in Shanghai brings the acclaimed trilogy to life through six multi-sensory zones.

Step into scenes modeled after the TV series and novel, which have garnered praise from the original author, Liu Cixin, for their realistic portrayal. Get up close with characters like young Ye Wenjie and Shi Qiang, vividly recreated as lifelike wax figures by Madame Tussauds Shanghai.

One of the key attractions is the Red Coast Base, where visitors can simulate young Ye Wenjie’s attempt to contact an alien civilisation. With 100 interactive props, immersive galaxy screens, and large-scale mechanical replicas, the exhibition offers an unforgettable journey through the story, combining innovative technology with immersive storytelling.

key services

storytelling & experience

ideation & concept design

spatial design

related news

‘Exploring the Three-body Problem’ is a permanent interactive exhibition located at Madame Tussauds Shanghai. Visit the site for visitation details.

The Macallan Experience

to engage

To physically immerse visitors into the story behind The Macallan’s dram, The Macallan Experience employed a whiskey bar, lounge area, retail space, private dining room, and a Sensory Cinema.


to inspire


While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand.
Additionally, thoughtful execution was necessary to ensure the conservation of Raffles Hotel, fusing tradition-rich space with elegant experience. The concept birthed for the experience encouraged a seamless flow; from the beginning through a tunnel of casks down to a final cinematic piece to complete the journey.

key services

spatial design and build

ideation & concept design

project management

related news

The Macallan Experience at Raffles Hotel was opened from 26st October 2020 to 10th February 2021. Created in partnership with Rebel & Soul and FUTURELABS. The project has won several Gold category creative awards at the Marketing Interactives 2021 MARKies.
As seen on CNA Luxury and Marketing Interactive.

First whiskey experience in iconic local heritage site designed to inspire

Finding innovative ways to engage our taste buds, we presented fans of one of the best-loved Scotch whiskies: The Macallan Whiskey E, an elegant experience as they embark on a thoughtful journey of the Scottish imagination behind whiskey-making.  

Visitors could journey through rooms dedicated to unfolding flavors and processes that make the Scottish single-malt whisky brand so iconic. While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand. Book a reservation for the four-month long exhibition here. 

Check out the iconic experiential space here: 

https://www.themacallan.com/en-sg/the-macallan-experience/locations/singapore