Markets Category: Thematic & Attractions

The Macallan Experience

to engage

To physically immerse visitors into the story behind The Macallan’s dram, The Macallan Experience employed a whiskey bar, lounge area, retail space, private dining room, and a Sensory Cinema.


to inspire


While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand.
Additionally, thoughtful execution was necessary to ensure the conservation of Raffles Hotel, fusing tradition-rich space with elegant experience. The concept birthed for the experience encouraged a seamless flow; from the beginning through a tunnel of casks down to a final cinematic piece to complete the journey.

key services

spatial design and build

ideation & concept design

project management

related news

The Macallan Experience at Raffles Hotel was opened from 26st October 2020 to 10th February 2021. Created in partnership with Rebel & Soul and FUTURELABS. The project has won several Gold category creative awards at the Marketing Interactives 2021 MARKies.
As seen on CNA Luxury and Marketing Interactive.

First whiskey experience in iconic local heritage site designed to inspire

Finding innovative ways to engage our taste buds, we presented fans of one of the best-loved Scotch whiskies: The Macallan Whiskey E, an elegant experience as they embark on a thoughtful journey of the Scottish imagination behind whiskey-making.  

Visitors could journey through rooms dedicated to unfolding flavors and processes that make the Scottish single-malt whisky brand so iconic. While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand. Book a reservation for the four-month long exhibition here. 

Check out the iconic experiential space here: 

https://www.themacallan.com/en-sg/the-macallan-experience/locations/singapore

Jakarta Aquarium

to engage

Lined up with 12 thematic zones underlining the rich habitat of Indonesian waters, the remarkable area combines aquatic display and marine creatures to create an atmospheric enclave amidst the leisure possibilities within a mall.  

Collaborating with consultants and vendors across the globe, the project was executed with an international team. An inspiring journey enhanced by coral reefs design or underwater currents influenced by swirling school of fishes lining the ceiling, expect to float through the curated dreamscape. 

key services

spatial design & build

design management

design development & implementation

related news

The attraction was awarded as Tripadvisor's 2020 Travellers' Choice.

For visitation information, visit Jakarta Aquarium.