Yonex Tokyo Showroom

to inspire

Instead of adopting a darker colour palette, the modest look of the showroom is made up of mortar and timber, with racquets cleverly suspended from the ceiling. Yonex’s milestones were elegantly moulded on the wall, taking the shape of a continental map while LED screens were used to stream live events.  

Intended as a hub for customers to access the latest release from the brand or be involved in live events of the season, the store has been differentiated for hospitality concept.

key services

spatial design and build

design & project management

visual branding

related news

The YONEX Tokyo Showroom is located in Shinbashi, Tokyo.

Magnum Pleasure Store, Seoul

to engage

Using a combination of contemporary ‘art deco’ elements and gilded patterns, the store comes alive vividly in decadence. Visually engaging motifs of rich chocolate drops along the main counter wall of the space and golden droplet designs suspended from ceilings enhance the exuberant flavours promised by the brand.  

The impressionable details of the gilded drops of indulgence later become a recurring motif for Magnum Pleasure Stores in other cities worldwide. With intricate details to furnishing and partitions coated in gold and gloss, a sophisticated and well-thought design was completed in time for its opening. 


to activate


The appeal does not end with the visuals. Multimedia screens were installed to encourage social media sharing, inspiring customers to #takepleasureseriously with their
own combination of ice cream flavours and then sharing it with the world.

key services

project & design management

visual branding

ideation & concept design

material acquirement

related news

Follow the #takepleasureseriously social tag!

General Post Office

Adjacent to the GPO is SingPost’s flagship Philatelic Store, a heritage corner paying tribute to SingPost’s 150 year history. Like stepping into a collector’s store, the space is filled with nostalgia in its wide range of Singapore stamps, thematic MyStamps and philatelic gifts. 


to inspire

Behind the futuristic revamp, the design of the new GPO incorporates elements from the historic Fullerton Building GPO, reflecting the continuity of SingPost’s heritage. Iconic elements of the Fullerton GPO were adopted and translated into modern graphics on the walls, glass panels and POPStation lockers, while historical postal artefacts, such as earlier versions of the posting boxes, were recreated.  

A row of these post boxes line the entrance of the GPO, evoking a sense of nostalgia and illustrating the design transformation of post boxes since Singapore’s independence. The walls at the new GPO resemble the grey concrete buildings of the civic district and pendant lights inspired by the colonial era. A clock was also specially designed to emulate the original clock from the Fullerton GPO.

At the Philatelic Store, a colonial-era red pillar posting box provides an old-school touch where any mail dropped off here be postmarked will be stamped in red ink. The design combines both tradition and modernity where Kingsmen Design drew upon SingPost’s heritage and emphasized mid-century modernism and Singapore’s colonial history. Highlighting its uniqueness, the differentiated design here follows 3D architectural lines that outline the store and make it stand out.


to activate

With efficiency in mind, single-use spaces are becoming outdated. The GPO is an integrated facility for customers, offering a self-service journey that integrates both online and offline services for faster transactions.  

The design was then able to play with visual perception, drawing 3D architectural lines to create dynamic spaces and enhance experienceTo enable a high-tech, self-service customer journey, we create focused areas that were purposefully built to facilitate in the postal process.  

key services

project & design management

design devlopment

storytelling & experience

ideation & concept design

related news

The General Post Office (GPO) project was awarded the SG Mark Good Design in 2018. Find out more in Singapore Good Design Award 2018 winners list.