Eye-catching standalone stores are ideal sites for brands to capture shoppers and passer-bys’ attention. In Harajuku Japan, the three-story Desigual feeds fresh flavours to the brand’s style.
A vision created with artist Ran Tondabayashi combines to bring a brillant palette and brand image.
The poppy themed store concept is layered with decorative petal panels throughout the walls. Beyond aesthetic, the three-story space also leveraged on workshop spaces and customisation corner, keeping design layout expansive for interactive retail possibilties.
While the Harajuku store emulates a vibrant and youthful atmosphere, its counterpart at Ginza district of Tokyo represents an edgier, urban design. Also a three-story boutique, the facade is clad in sleek black, illuminated by the reversed ‘D’ lettering of Desigual rebrand icon. In its interiors, LED rods line the ceiling in zig-zag pattern and black mesh. Mimicking an urban factory, this similar design was later implemented in Desigual at Changi, Jewel Singapore.
To physically immerse visitors into the story behing The Macallan’s dram, The Macallan Experience employed a whisket bar, lounge area, retail space, private dining room, and a Sensory Cinema.
While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand.
Additionally, thoughtful execution was necessary to ensure the conservation of Raffles Hotel, fusing tradition-rich space with elegant experience. The concept birthed for the experience encouraged a seamless flow; from the beginning through a tunnel of casks down to a final cinematic piece to complete the journey.
In stand-alone boutiques, the architectural structure supports a stately presence for the brand. For RIMOWA’s flagship store in Myeongdong, Korea, we paid tribute to the brand’s trademark suitcases. The building façade was made to look like the surface of the brand’s renowned aluminium suitcase, with LED illumination that accentuated the signature ridged suitcases that RIMOWA is known for.
We consulted city architects and urban landscapers to keep in mind the original architectural integrity of the building. Beyond working over the facade of the building, the interior forms an oasis when it integrates the same design, blending the sleek style on selected levels while maintaining the structural condition of the building.
As the first stand-alone in the country located in the central tourist spot, the pristine three-storey building captures the eye of city dwellers.
Located in Senayan City, Indonesia, is a newly conceptualised Rimowa store with an exquisite selection of luggage on display. Delivering the brand’s promise of high quality, we utilise materials of diverse textures obtained across the globe. With a focus on travel, the store features a carousel display on the wall to showcase its luggages and metal frames designed to emulate airport conveyor belts – creating a succinct layout for a travel-themed store.
RIMOWA has distinguished itself through unique perspectives in its interiors, creating impressions in all its projects with Kingsmen. The urban space of Galleria departmental store in Gwanggyo boosts the colourful possibility for the brand. While elemental material selection like silver gray metal and wood delineates the space, one is able to bring focus to the vibrant offerings by RIMOWA. Dynamic qualities of the store get activated as one explores the two delineated zones, gradually unveiling the sophisticated customer journey for RIMOWA’s travellers.
spatial design & build
project & design management
RIMOWA Myeongdong Flagship store was awarded a Silver in 'Retail Interiors' during our Kingsmen Builder Awards in 2020.