Markets Category: Retail Interiors

The Macallan Experience

to engage

To physically immerse visitors into the story behind The Macallan’s dram, The Macallan Experience employed a whiskey bar, lounge area, retail space, private dining room, and a Sensory Cinema.


to inspire


While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand.
Additionally, thoughtful execution was necessary to ensure the conservation of Raffles Hotel, fusing tradition-rich space with elegant experience. The concept birthed for the experience encouraged a seamless flow; from the beginning through a tunnel of casks down to a final cinematic piece to complete the journey.

key services

spatial design and build

ideation & concept design

project management

related news

The Macallan Experience at Raffles Hotel was opened from 26st October 2020 to 10th February 2021. Created in partnership with Rebel & Soul and FUTURELABS. The project has won several Gold category creative awards at the Marketing Interactives 2021 MARKies.
As seen on CNA Luxury and Marketing Interactive.

Rimowa

to inspire​

In stand-alone boutiques, the architectural structure supports a stately presence for the brand. For RIMOWA’s flagship store in Myeongdong, Korea, we paid tribute to the brand’s trademark suitcases. The building façade was made to look like the surface of the brand’s renowned aluminium suitcase, with LED illumination that accentuated the signature ridged suitcases that RIMOWA is known for.

We consulted city architects and urban landscapers to keep in mind the original architectural integrity of the building. Beyond working over the facade of the building, the interior forms an oasis when it integrates the same design, blending the sleek style on selected levels while maintaining the structural condition of the building.

As the first stand-alone in the country located in the central tourist spot, the pristine three-storey building captures the eye of city dwellers.

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Located in Senayan City, Indonesia, is a newly conceptualised Rimowa store with an exquisite selection of luggage on display. Delivering the brand’s promise of high quality, we utilise materials of diverse textures obtained across the globe. With a focus on travel, the store features a carousel display on the wall to showcase its luggages and metal frames designed to emulate airport conveyor belts – creating a succinct layout for a travel-themed store.

to activate

RIMOWA has distinguished itself through unique perspectives in its interiors, creating impressions in all its projects with Kingsmen. The urban space of Galleria departmental store in Gwanggyo boosts the colourful possibility for the brand. While elemental material selection like silver gray metal and wood delineates the space, one is able to bring focus to the vibrant offerings by RIMOWA. Dynamic qualities of the store get activated as one explores the two delineated zones, gradually unveiling the sophisticated customer journey for RIMOWA’s travellers. 

key services

design development

spatial design & build

material acquirement

project & design management

related news

RIMOWA Myeongdong Flagship store was awarded a Silver in 'Retail Interiors' during our Kingsmen Builder Awards in 2020.

Keep exploring our work with the brand in our 45th Anniversary Book.

UNBOXED by Singtel

to activate

Ensuring safe and seamless 24/7 service, security of the store was considered thoughtfully, comprising high-tech infrastructure and hardware fitted into ceiling for spatial considerations and sensors to monitor the store. Personalised experiences were also highlighted through advanced facial recognition technology and a roving live bot in-store to offer human-to-human virtual chat when the support is required. With 5G enabled support rolled out with the installation of a solar-powered hybrid system, the self-sustaining container space allows services to be ‘connection-free’ during operations. 

to inspire


The modular store occupies a substantial 9 by 6 metres footprint that can be decoupled and freely transported to another location within a short timeframe. Customers can try out and purchase the latest phone models and accessories, and recontract or sign up for new plans at self-service kiosks at their utmost convenience.The container also utilised an automated mechanical extension to further extend the retail space by another 2 by 6 metres should the event calls for flexibility. Moving from downtown to neighborhood community, the hybrid service and lifestyle environment is shapeshifting retail experiences. 

key services

design development

spatial design & build

material acquirement

project & design management

related news

Designed by FITCH, the unique mobile retail space was awarded with an outstanding store design at the World Retail Awards 2020

Also featured on CNA Luxury.