Markets Category: KR+D

Kingsmen celebrates two wins for ‘Best Stands’ titles in sustainable design and unique concepts

Our win comes in pairs when two of our exhibition works at Tax Free World Association (TFWA) Asia Pacific 2019 have been noticed for their outstanding qualities for the World Exhibition Stand Awards. 

Our work for La Prairie at TFWA 2019 won a ‘Best Stand at a Retail Industry Event (Platinum)’ for delivering a store concept and shopper’s experience beyond retail spaces. Breaking out from the shell of conventional exhibitions, La Prairie’s booth mimics its immersive store intended to convey the brand’s timelessness. 

Along with that, we are elated to be attaining a milestone towards future-driven solutions with ‘Best Sustainable Stand (Silver)’ in World Exhibition Stand Awards 2020 with L’Oréal! The collaborative effort with the brand created impacts in an eco-conscious manner and is a testament of our sustainable efforts in the industry of design and production. 

Find out more about the award-winning projects below:: 

https://worldexhibitionstandawards.com/entries/loreal-at-tax-free-world-association-tfwa-asia-pacific-2019/
https://worldexhibitionstandawards.com/entries/la-prairie-at-tax-free-world-association-tfwa-asia-pacific-2019/

Nerf Action Xperience (NAX)

to activate

Expect a thrilling time at the exclusive NERF Action Xperience (NAX) arena, the first permanent indoor attraction owned by Kingsmen. The 18,000 sq ft indoor attraction in Marina Square is split across four play zones – ‘Conquer’, ‘Challenge’, ‘Compete’ and ‘Create’ – bringing out the best of players hand-in-hand with the iconic Nerf blasters. 

At ‘Conquer’ and ‘Challenge’, dexterity and courage are tested in the form of high elements. The Summit at ‘Conquer’ dares you to reach the peak through a rope course ranging from beginners to advance levels. The ropes course is also thoughtfully reformulated for kids below seven years old at ‘Challenge’, giving them a taste of future surmountable heights! 

The Summit at 'Conquer' zone


to engage

Speed, dexterity, strategy and team spirit will be required, in addition to accuracy with a NERF blaster, when participants show up at the ‘Challenge’ zone. Following story-lines of acquiring vaccines or avoiding the volcano lava carefully, we count on our players to translate their imagination into action. With missions, competitions, and a scoreboard to track who’s on top, players learn to either collaborate or act fast against time.

Teams of the Blue and Orange nation brace themselves for the mission to begin

to inspire​

Customise your own shirt and tote at the 'Create' zone

Beyond active-play, amongst the various zones conceptualised is the ‘Create’ space.  Adding a touch of personalisation to the space, players here can use paint dye to customise shirts and tote bags using miniature NERF blasters filled with paint. Geared up in protective kits and NERF equipments, we encourage kids to create statements and an experience completely unique to themselves.

key services

design development

spatial design & build

storytelling & experience

ideation & concept design

related news

The NAX Centre opened officially on 1st October 2019 to the public. Visit the Nerf Action Xperience website for more information.
Find out more about the project in our 45th Anniversary feature!

KR+D as Official Sponsor for SingaPlural 2019

KR+D – The creative arm of the Kingsmen Group, is a new initiative in our next phase of transformation which aims to grow into a leading creative agency in service and experiential design while supporting the group.

In partnership with National Design Centre, KR+D is pleased to be the official sponsor for SingaPlural 2019’s Master Lecture Series on 6th March, addressing cross-disciplinary creative works. A continuous effort, SingaPlural 2019 encourages collaboration amongst creatives and brands as part of the annual Singapore Design Week.