KR+D - Kingsmen

Sweet Dreams by Heinemann

to engage

Dedicated to various fantastical motifs, the stores appeared in dreamlands of Candy Cave, Carnival, Underwater, Galaxy, Space Station, Hot Air Balloon, House of Candy and an Upside Down world.

The distinctive concept of each store layout was crafted to precision when outlines were cut out from laser methodology to create its intriguing shapes. With attractive lighted ceilings and displays from a spaceman to a hot air balloon suspended from the ceiling, each store retains its quirky characteristic.

Additionally, interactive selfie booths, chocolate printing stations, VR services and game consoles were included as part of the store’s engagement initiatives for customers to savour flavours of experiential treat in every store.

key services

ideation & concept design

spatial design and build

design development

Keep reading about the store concepts here.

DHL Americas Innovation Center

As a state-of-the-art facility, the overall design intends to evoke a journey through the logistics support of today and tomorrow. The modern look complemented by technology solutions of the courier company, is deliberate with its forward-looking vision. 

to activate

Adapting the warehouse-style concept that aligns with DHL’s field of business, the thematic experience introduced subtle changes in the palette and expansive, flexible spaces. Industrial cool tones are replaced by futuristic colour schemes, used to reinforce DHL’s brand with striking impressions.

Designed for continuity, a highly flexible use of space was an important design consideration to the whole showroom to allow adaptation depending on current industry trends and innovation. This includes easy-to-change title signage and low maintenance digital display. As a logistics company, functionality and efficiency are crucial operation needs, thus inspiring a conscience design to the Innovation Centre space.

key services

design development

visual branding

ideation & concept design

storytelling & experience

related news

Find out more about the project in our 45^th Anniversary feature!

Digitalising encounters at ITAP with innovative vision

At ITAP 2020, Kingsmen envisioned a Smart Factory; a virtual pavilion for ‘TUV SUD’s Gateway to Industry 4.0: The Whole of Government (WOG)’. Together with our multimedia partner, Ascend, a Smart Diagnostic Lab of the Future was created for innovative learning.

Accompanying the pavilion were virtual tours for exploration, of which we also conceptualised a Smart Factory; TUV SUD’s Gateway to Industry 4.0. Tailoring to the diverse needs of companies across the manufacturing industry, the visual concept comes with bots with robotic arms, all pointing towards smart technology. Live on ITAP’s website until 31^stJanuary 2021, participants can navigate the whole event in a digital tour.

With a whole host of interactive virtual platforms, digital learning journeys and webinars, engagement tools like interactive animated videos and map were designed for facilitation.