Storytelling & Experience

Shanghai Airport at World Routes Expo

For over 4 years, we developed the booth design for Shanghai Airport – an organisation that consistently offers stunning perspectives into the country’s local culture through its booth presence.

to inspire

In World Routes 2019 in Adelaide, Australia, Shanghai Airport entrances its visitors with a garden scene that envelops anyone who steps in. With the booth built in likeness to traditional Chinese architecture, we made use of wooden Byobu structure and used holographic projections to depict mirages of a bamboo forest.

Meant to emulate the serene gardens of Jiang Nan, the bamboo aesthetic casted on the translucent screens provide a moment of respite in intricacies of light, shadow, and perspective.
Implying through its stories, Shanghai Airport wants to provide ease and comfort.

to activate

Booth design plays on versatility and impressionable statements. Unlike 2019‘s work, Shanghai Airport at the World Routes 2018 offered a different message to its visitors. At Guangzhou World Routes 2018, the brand focused on showcasing intelligent smart solutions. Cutting-edge technology was witnessed in its wall of vivid moving images. The exterior of the booth was composed entirely of LED screens that showed the stunning sights of Shanghai’s urban landscape. Panoramic shots extended seamlessly across the stand, bringing the city sights to the event while the interiors consisted of interactive element.

to engage

At World Routes 2017 in Barcelona, Shanghai Airport’s booth stood out for its extensive use of greenery. Communicating the message of ‘Green Airport, Sustainable Travel’, the exhibit reflected the airport’s support for environmentally-conscious travel and was oriented in a circular fashion to symbolise Shanghai Airport’s vital role as an aviation hub in the region.

key services

spatial design & build

ideation & concept design

digital & multimedia production

related news

For over 4 years, Kingsmen developed the booth design for Shanghai Airport at World Routes, bringing our services to any part of the globe.

Living with Ink: The Collection of Dr Tan Tsze Chor Exhibition

The vast Special Exhibitions Gallery, housed within the Asian Civilisations Museum, presented an extensive collection of artworks by Singapore’s renowned art collector Dr Tan Tsze Chor. The exhibition explored the appreciation of Chinese art from the 1950s to the 1980s through the selection of Dr Tan and others in the Chinese art community in Nanyang. Through their exchanges and networks, the exhibition explored the formation of Chinese identity occurring in the emergence of Chinese modern art.

to engage

To complement the works on display, a clean and elegant design approach was adopted. The open nature of the layout allowed visitors to freely explore the different curatorial themes while the adoption of a white palette ensured focus on the works themselves. A large, suspended, fabric backdrop served as the singular design element that characterised the entire space.

to inspire

To accompany the main exhibition, a series of fun interactive stations allowed for hands-on engagement. Targeted for younger visitors, guests were able to try their hand at making their very own Chinese scroll, as well as calligraphy and other creative activities.

key services

spatial design & build

visual communication

ideation & concept design

related news

Living with Ink: The Collection of Dr Tan Tsze Chor Exhibition was open to the public from 8^th November 2019 to 26^th April 2020 at the Asian Civilisations Museum, Singapore.

Dian Xiao Er

to inspire

Dian Xiao Er at Changi Jewel tells a tale of an oriental traveller arriving at the inn. An elevated experience from its other outlets, the dramatic setting fuses modern sophistication and ancient style. 

Substantial attention was given to maintaining a symmetrical composition throughout the restaurant, accentuating the harmonious balance that resonates throughout oriental architecture. The overall ambience maintains rich and rustic materials through motifs of timber abacuses, terracotta roof tiles and natural raw granite. Binding history to the present, these materials complement the authenticity of their herbal roast duck prepared daily and on display in the modern open kitchen concept. 

Captivating first sights are the circular frames greeting visitors, a unique spatial experience that draws attention inwards while delineating spatial hierarchy. As you proceed in, you may pick a seat among the common areas or make your way to the private rooms. The cavernous quality of the curved frames is compatible with the earthy timber and weathered stone, creating nostalgia and coziness in the environment. 

Walking by the façade of the restaurant, the unique visual symmetry draws visitors in to appreciate the refined yet raw ambience while savouring their traditional dishes. In this abstract arrangement that leaves a modern impression, stepping into the store is akin to stepping into a 21st century Chinese teahouse.

“The detail in the visual experience is outstanding, via simple inexpensive but effective design
to draw the focus of customers into the internal environment with strong visual guides via circular frames.
A very good example of how a clever and simple idea can carry the entire design of a space without overdoing.”

Ken Koo

President of Red Dot, Asia

“This is a great example where design did its magic to elevate the brand to a higher
refined level by transforming this restaurant's spatial experience through contemporary
interpretation of Chinese architecture, interior, furniture and decorative elements. 
The keen attention to refined details, clever use of symmetry and tapestry of materials
creates a visually balanced environment very suited for eating experience.”

Low Cheaw Hwei

Head of Design for Philips in Asia

key services

design development

spatial design and build

ideation & concept design

related news

Dian Xiao Er project was awarded Gold for Original Design at our annual Kingsmen Q Awards.
The modern store is located at Changi Jewel, #B2-229.