Ideation & Concept Design Archives

Exploring the Three-Body Problem

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Fans of ‘The Three-Body Problem’ can now immerse themselves in the narrative like never before at Madame Tussauds Shanghai. This first-of-its-kind permanent themed experience space in Shanghai brings the acclaimed trilogy to life through six multi-sensory zones.

Step into scenes modeled after the TV series and novel, which have garnered praise from the original author, Liu Cixin, for their realistic portrayal. Get up close with characters like young Ye Wenjie and Shi Qiang, vividly recreated as lifelike wax figures by Madame Tussauds Shanghai.

One of the key attractions is the Red Coast Base, where visitors can simulate young Ye Wenjie’s attempt to contact an alien civilisation. With 100 interactive props, immersive galaxy screens, and large-scale mechanical replicas, the exhibition offers an unforgettable journey through the story, combining innovative technology with immersive storytelling.

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‘Exploring the Three-body Problem’ is a permanent interactive exhibition located at Madame Tussauds Shanghai. Visit the site for visitation details.

Pagoda Odyssey 1915: From Shanghai to San Francisco

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A century later, 84 hand-carved model pagodas are reuniting in Singapore. These exquisite models, inspired by real Chinese structures, will be the centrepiece of the Pagoda Odyssey 1915: From Shanghai to San Francisco at the Asian Civilisations Museum.

Originally crafted for the 1915 Panama-Pacific International Exposition in San Francisco, they offer a glimpse into the architectural heritage of ancient China. Enhanced by immersive technologies, the exhibition promises a captivating experience, including a virtual reality exploration of the legendary Pagoda of Six Harmonies in Hangzhou. Running from May 31, 2024 to June 1, 2025, this cultural exchange invites visitors to rediscover the beauty and history of Chinese pagodas, helping to preserve their legacy for future generations.

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Life in Edo | Russel Wong in Kyoto

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Both exhibitions meet at an interactive area for visitors to customise virtual woodblock prints, try photo editing and make wishes at the make-a-wish wall. Adopting an open concept, the interactive area recognised the need for space, and translated this in the use of anti-reflective glass screens for uninterrupted viewing from a distance. In light of the Covid-19 situation, all touch-screen multimedia devices were coated with anti-microbial treatment to ensure the safety of visitors.

to inspire

Showcasing Russel Wong in Kyoto on deep-coloured panels, the vibrancy of his photography was brought to life as visitors were taken on a visual tour of the sights and sounds of Kyoto. On the other end of the exhibition, visitors experienced the sights and sounds of the Edo period in Life in Edo, with the variegated paintings and woodblock prints illuminated against the tastefully-hued exhibition panels that facilitated a thorough exploration of the exhibition.