Design & Project Management

Pagoda Odyssey 1915: From Shanghai to San Francisco

to engage

A century later, 84 hand-carved model pagodas are reuniting in Singapore. These exquisite models, inspired by real Chinese structures, will be the centrepiece of the Pagoda Odyssey 1915: From Shanghai to San Francisco at the Asian Civilisations Museum.

Originally crafted for the 1915 Panama-Pacific International Exposition in San Francisco, they offer a glimpse into the architectural heritage of ancient China. Enhanced by immersive technologies, the exhibition promises a captivating experience, including a virtual reality exploration of the legendary Pagoda of Six Harmonies in Hangzhou. Running from May 31, 2024 to June 1, 2025, this cultural exchange invites visitors to rediscover the beauty and history of Chinese pagodas, helping to preserve their legacy for future generations.

key services

storytelling & experience

ideation & concept design

spatial design & build

digital & multimedia production

multimedia integration

Life in Edo | Russel Wong in Kyoto

to engage

Both exhibitions meet at an interactive area for visitors to customise virtual woodblock prints, try photo editing and make wishes at the make-a-wish wall. Adopting an open concept, the interactive area recognised the need for space, and translated this in the use of anti-reflective glass screens for uninterrupted viewing from a distance. In light of the Covid-19 situation, all touch-screen multimedia devices were coated with anti-microbial treatment to ensure the safety of visitors.

to inspire

Showcasing Russel Wong in Kyoto on deep-coloured panels, the vibrancy of his photography was brought to life as visitors were taken on a visual tour of the sights and sounds of Kyoto. On the other end of the exhibition, visitors experienced the sights and sounds of the Edo period in Life in Edo, with the variegated paintings and woodblock prints illuminated against the tastefully-hued exhibition panels that facilitated a thorough exploration of the exhibition.

Desigual

to inspire

Eye-catching standalone stores are ideal sites for brands to capture shoppers and passer-bys’ attention. In Harajuku Japan, the three-story Desigual feeds fresh flavours to the brand’s style.

A vision created with artist Ran Tondabayashi combines to bring a brillant palette and brand image.

to activate

The poppy themed store concept is layered with decorative petal panels throughout the walls. Beyond aesthetic, the three-story space also leveraged on workshop spaces and customisation corner, keeping design layout expansive for interactive retail possibilties.

to engage

While the Harajuku store emulates a vibrant and youthful atmosphere, its counterpart at Ginza district of Tokyo represents an edgier, urban design.
Also a three-story boutique, the facade is clad in sleek black, illuminated by the reversed ‘D’ lettering of Desigual rebrand icon. In its interiors, LED rods line the ceiling in zig-zag pattern and black mesh. Mimicking an urban factory, this similar design was later implemented in Desigual at Changi, Jewel Singapore.

key services

spatial build

project & design management

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Keep reading about Desigual's rebranding efforts.