Could you share your key takeaways from your recent attachment at KR+D?
My experience at KR+D has been incredibly insightful and refreshing. It's been 14 years since I was directly involved in the industry, and this attachment reconnected me with the fast pace and urgency of agency work.
I was fortunate to be placed with Etienne's team (Director, Creative Content and Technology) and participated in various projects and pitches across diverse sectors – from smart living solutions to museum exhibits, even an intellectual property project!
KR+D's work truly impressed me. I was particularly struck by how seamlessly they integrated technology to elevate exhibit experiences, and the amount of effort put into creating pitch decks. The experience also highlighted the importance of collaboration, seeing how different teams seamlessly work together to bring projects to life.
How would you describe the work culture at KR+D?
The teamwork at KR+D was truly impressive. I witnessed a strong sense of synergy while working alongside a team and attending their meetings. The team itself is remarkably diverse, yet everyone collaborates seamlessly, each member contributing their expertise towards the project's overall success.
What was a particularly memorable moment during your attachment?
The smart living project stands out as a definite highlight. It allowed me to be hands-on, creating technical diagrams and gaining insights into how interactive applications function. It was a particularly interesting experience to be able to approach technical drawings from a new perspective.
Experimenting with digital imaging and AI tools also brought back fond memories of that hands-on technical experience, as my current role at SP does not involve as much hands-on creative work.
How will you leverage the learnings from KR+D in your role at SP?
This attachment granted me invaluable insights into current industry practices. I observed how KR+D team members possess a strong foundation in multidisciplinary skills across all departments. This aligns perfectly with SP’s current focus on encouraging students to develop the same multidisciplinary proficiencies and fostering transdisciplinary learning approaches.
What advice do you have for SP students interested in joining this industry?
Resilience and resourcefulness are key in this fast-paced environment. The ability to solve problems independently, coupled with initiative and a drive to learn, will make you a valuable team member. Don’t be afraid to take the lead and figure things out – that resourcefulness will be appreciated!
Lastly, how would you sum up your experience here?
My time here has been an absolute joy. It reignited my passion for hands-on creative work, something I don’t get to do as often in my current role. While the commute to eastern Singapore was not ideal, the daily excitement and variety of projects made it worthwhile. Sitting in team meetings and observing their diverse work processes offered invaluable insights. Each day brought something new and engaging.
Kingsmen Exhibits, a wholly-owned subsidiary of Kingsmen Creatives, a leading creator of experiences, today shared more details of its work for the Singapore Pavillion at World Expo 2025, Osaka. This follows the announcement on February 20, 2023 that Kingsmen Exhibits Pte Ltd had been awarded a turnkey services contract worth approximately SGD 36 million by the Singapore Tourism Board for the Singapore Pavilion.
Kingsmen will design and produce the experiences for the Singapore Pavilion at the Expo 2025 Osaka, Kansai, with ‘Where Dreams take Shape’ as the tagline. The Singapore Pavilion or ‘The Dream Sphere’ aims to inspire and invite visitors to explore the infinite possibilities of dreams and to shape the future with the city-state.
KR+D, Kingsmen’s creative arm will work on the experiential design, while DP Architects will spearhead the architectural design. The collaboration brings to life the vision of ‘The Dream Sphere’, which will comprise interactive multimedia and art installations featuring Singapore artists to showcase the collective spirit of Singaporeans – characterised by tenacity, innovation, and imagination – transforming aspirations into reality.
Anthony Chong, Group Managing Director for Exhibitions at Kingsmen Exhibits, expressed excitement for the endeavour, stating, "We are thrilled to play a part in representing Singapore’s rich culture and achievements on the global stage. Collaborating with local talents, we aim to create a Pavilion that not only showcases Singapore’s uniqueness but also celebrates the creative prowess of our homegrown talents. We are committed to delivering an unforgettable experience for visitors to the Singapore Pavilion."
Madeline Lee, Director of Exhibitions and Events for Kingsmen Exhibits, said, "Construction for the Singapore Pavilion is progressing well in Japan, with completion on schedule for year-end. Our Kingsmen team in Japan is working well with our local partners."
We're thrilled to announce a new collaboration with Nanyang Polytechnic's School of Design & Media (SDM)!
This exciting partnership will focus on creating innovative educational experiences for the next generation of creative minds.
• Co-creating industry-ready programs: We'll work together to develop cutting-edge curriculum modules for SDM's students, ensuring they graduate with the skills and knowledge to thrive in the creative industry.
• Real-world experience: Students will gain invaluable hands-on experience through internships and project collaborations with Kingsmen Creatives.
• Industry insights for educators: SDM staff will have opportunities for industry attachments, allowing them to stay current on best practices.
Stay tuned as we embark on this exciting journey together, shaping the future of design and media one step at a time!
