361° M1°RO Collection Launch

to activate

Excitement was palpable before the products were revealed, creating mystery in the darkened space while hidden in “POKE Shell Newborn” eggs. Laser sharp LED animations surrounded the space and created a strong visual impact as models walked the runway in the brand’s new line. The breakthrough quality of the launch amplified through light, sound, and audio production moves the crowd collectively.

With guest celebrities invited to model the products and increase enthusiasm amongst the crowd, the brand’s energetic personality takes over the launch and pop-up store. 

Beside its exciting launch event inviting medias, celebrities, and exclusive guests, a pop-up store was also created as part of 361° rebranding efforts.

key services

project management

multimedia integration

spatial build

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The launch event was held at Bridge 8 Art Space (1908 Granary), in Shanghai, China in collaboration with STAPLE DESIGN, a New York-based design studio. The pop up store was installed at Jing'an Joy City in Shanghai, China.

Glenmorangie Experiential Whisky Dinner

to inspire

Engaging all senses of audiences, fresh ingredients were extracted – including lemon, anise, cinnamon wood, and cherries to denote the flavours within the various distilled elixir. Along with invoking the taste buds of guests, the setting of the lounge embraced vintage and warm wood textures. Returning to the raw process of its craft, the guests could savour each delectable ingredient with depth and delight. 

key services

project management

brand activation

storytelling & experience

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With limited invites, the event was organised at Qui Dining Lounge in Ho Chi Minh, Vietnam

Scoot’s The Yellow Converter

to activate

Working with BLK J on realising the creative concept of the project, the set up was vibrantly done and provided spacious areas flooded with yellow for crowd engagement. For the uninspired, activities such as the Yellow Tattoo Parlour and a Yellow Velcro Challenge ensured that curious participants walked away decked in yellow. Ready or not, the brand encouraged everyone to escape the ordinary with the boldness of its bright colour and bright idea. 

key services

VISUAL BRANDING

brand activation

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The campaign took place downtown, at Wisma Atria's outdoor atrium from 18th to 20th October 2019.
Keep exploring at BLK J's site for more features.