08 Feb 2018
Kingsmen and Hasbro announce plans to open NERF Family Entertainment Center attractions
Kingsmen Creatives announced that Kingsmen Xperience, its US-based subsidiary, has entered into a licensing agreement with Hasbro International, Inc. to create, build and operate the NERF brand of family entertainment center (FEC) attractions across Asia Pacific.
Under the agreement, Kingsmen will co-conceptualise, create, build and operate multiple NERF FEC locations with the first location to open by 2019 in Singapore. Each stand-alone indoor entertainment facility will feature multiple activity zones, merchandising and food & beverage areas.
The agreement between Hasbro and Kingsmen marks the start of an inaugural partnership and entry into the development and operation of NERF FEC attractions across Asia Pacific.